The visual identity for Loa & Faye Skincare was inspired by wildflowers, symbols of natural beauty, individuality, and strength. I explored how organic forms and soft pink hues could communicate beauty and self-care. This concept guided the logo design, packaging, and advertising materials, creating a cohesive and modern brand experience.

To develop a cohesive brand identity for Loa & Faye Skincare that communicates a sense of elegance and self-care through refined typography, a soft color palette, and thoughtful packaging design. The project includes logo development, packaging for bottles and boxes, billboard advertising, and store signage to establish a consistent and recognizable brand presence.

Client

Concept